Premium
Mechanical Watch OEM
We manufacture high-end automatic and mechanical watches for global brands, retailers, and independent labels. Full OEM & ODM customization. Blueprint-driven process. Precision production.
15+
Years of Manufacturing Experience
High-end mechanical watch production since day one
1,000+
Design Blueprints & Configurations
Ready-to-customize component references
60+
Countries Served
Global OEM clients across Europe, Americas, and Asia
100%
ISO-Certified Quality Control
Multi-stage inspection on every production run
Automatic
/Mechanical
Miyota & NH35 movements. Custom dial, case, and strap. MOQ from 50 pcs. Full OEM customization from caseback engraving to branded packaging.
Skeleton
/Open Heart
Exposed movement architecture. Fully custom skeleton dial and open caseback. High-end B2B OEM.
Tourbillon
/Complications
In-house modified movements. Tourbillon, moonphase, chronograph and more. Custom OEM available.
About Us
We Build Watches That Carry Your Brand Forward.
Zelx Watch is a dedicated high-end mechanical and automatic watch OEM manufacturer, serving global brands, independent labels, and private label buyers.
We specialize in precision-crafted timepieces — from classic automatic movements to complex tourbillons — with full customization across every component: case, dial, movement, strap, and packaging. Every project begins with your vision and ends with a watch that reflects your brand with uncompromising quality.
Our Services
We offer end-to-end mechanical watch OEM solutions for brands at every stage.
OEM Manufacturing
Full custom mechanical watch production from your design brief. Case, dial, movement, strap — every component to your specification.
ODM Design
No design files? No problem. Our team creates original watch designs and technical drawings from your concept and brand direction.
Private Label
Choose from our existing base models and add your brand logo, dial design. Fastest route to launching your own watch line.
Design Gallery & Blueprints
Access 1,000+ configuration blueprints across cases, dials, movements, and complications. Use them as your starting point or reference.
Quality Control & Certification
Certification ISO-certified quality control covering incoming in-process inspection, and final testing before every shipment.
Why Choose Us
Precision. Craftsmanship. Dedicated OEM manufacturing for high-end mechanical watches.
Zelx Watch is built for brands that refuse to compromise. We work exclusively in high-end automatic and mechanical watches — no quartz, no mass-market production. Every project receives the same level of engineering precision and quality commitment, whether you are ordering 50 pieces or 5,000.
From your first brief to final delivery, our team supports you with technical drawings, prototype reviews, component selection, and multi-stage quality inspections. We do not just manufacture — we partner with you to protect your brand’s reputation at every step.
1.
Exclusive High-End Focus
We manufacture only automatic and mechanical timepieces. No quartz. No compromise.
2.
Full OEM Flexibility
Every component is configurable — case, dial, movement, strap, crown, caseback, and packaging.
3.
Transparent
Lead Times
Sample in 3–4 weeks. Mass production in 10–14 weeks. No guesswork, no surprises.
4.
ISO-Certified Quality Control
Multi-stage inspection at in-process, and final shipment. Every watch tested before it leaves our facility.
How It Works
From Your First Brief to Final Delivery — 6 Clear Steps
We keep the process transparent, structured, and on schedule. No surprises. No guesswork.
Step 01
Brand Brief & Requirements
Tell us your brand positioning, target market, price range, and design direction. We define movement type, materials, functions, and timeline together.
Step 02
Design Collaboration & Blueprint Review
Submit your sketches, CAD files, or reference watches. Our team reviews feasibility and refines technical blueprints — or creates them from scratch.
Prototype & Sample Approval
Step 03
We produce a physical sample using your intended materials and finishes. Review the watch on the wrist and confirm every detail before production begins.
Step 04
Component Sourcing & Production Setup
We lock in movement, case, dial, strap, and packaging suppliers. Dedicated tooling and fixtures are prepared for consistent quality across the full run.
Step 05
Mass Production & In-Process QC
Full production with multi-stage quality checks: incoming material inspection, in-process dimensional checks, and functional testing during assembly.
Step 06
Final Testing, Packaging & Global Delivery
Every watch passes timekeeping, water resistance, and visual inspection. Packed to your branding specs and shipped to your door worldwide.
Working with Zelx Watch was seamless from day one. They took our rough concept and turned it into a beautifully finished automatic watch. The blueprint review process gave us full confidence before production started.
James R. - Founder, Meridian Watch Co. — United Kingdom
We approached Zelx Watch as a new micro-brand with only sketches and a clear vision. Their team guided us through every stage — from selecting the right movement to approving the final prototype. The quality of the finished skeleton watches exceeded our expectations, and the MOQ was manageable for a brand at our stage.
Production stayed on schedule and communication was consistent throughout. We have already placed our second order.
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Sarah L. - Creative Director, Nocturne Timepieces — United States
Our brand needed a reliable OEM partner for a private label collection. Zelx Watch delivered on time, within budget, and with quality control that matched our retail standards. The ISO certification and multi-stage inspection process gave our buying team full confidence.
Michael T. - Procurement Manager, LuxTime Retail Group — Germany
Your Brand.
Our Precision.
Built to Last.
Ready to launch your own luxury mechanical watch collection? Let's build it together — from blueprint to delivery.
Or reach us directly:
ceo@romlicen.com
Frequently Asked Questions
Our standard MOQ starts at 50 pieces per reference for OEM and private label orders. For highly complex complications such as tourbillon or multi-function movements, MOQ may vary depending on component availability. Contact us to discuss your specific requirements.
We manufacture exclusively high-end automatic and mechanical watches — including classic automatic, skeleton open-heart, and tourbillon complication models. We do not produce quartz or smart watches. Our focus is 100% on precision mechanical horology.
OEM (Original Equipment Manufacturing): You provide your own design files, technical drawings, or detailed specifications. We manufacture to your exact brief.
ODM (Original Design Manufacturing): You provide your brand direction, target positioning, and price range. Our design team creates original watch concepts and technical blueprints for you. Ideal for brands without in-house design capability.
Our typical timeline is:
- Sample / Prototype: 3–4 weeks from design confirmation
- Mass Production: 10–14 weeks from sample approval
Timelines may vary depending on complication level, component sourcing, and order volume. We provide a clear production schedule at project kickoff.
Yes. Full OEM customization is available across every component:
- Case — shape, size, material (stainless steel, titanium, PVD coating), finish
- Dial — layout, color, indices, logo placement, printing technique
- Movement — Miyota, NH35, ETA, or in-house modified
- Strap / Bracelet — leather, mesh, rubber, metal link
- Crown & Caseback — engraving, exhibition glass, screw-down
- Packaging — branded watch box, pillow, outer carton, hang tags
We work with a range of proven mechanical movements depending on your requirements and budget:
- Miyota 8215 / 9015 — reliable Japanese automatic movements
- Seiko NH35 / NH38 — popular for OEM and micro-brands
- ETA 2824 / 2836 — Swiss-origin movements for premium positioning
- In-house modified movements — for tourbillon, skeleton, moonphase, and chronograph complications
We advise on the best movement for your price tier and brand positioning.
Yes. Our Private Label Program allows you to select from our existing base model library — proven designs across automatic, skeleton, and dress watch categories — and apply your brand logo, custom dial, and branded packaging. This is the fastest route to launching your own watch line, with no design files required.
